Creating my Newspaper: Colour

Colour

In order to decide the colour of my font I analysed both broadsheets and tabloid newspapers. I came to the conclusion that black is often used in broadsheets and red is usually seen on tabloids. However I noticed that 'The Independent' which is a broadsheet, goes against the stereotypical conventions of broadsheet. This can be seen through the way in which it uses red as the main colour for their masthead. Red is usually seen on newspapers such as 'The Daily Mirror' and 'The Sun'.





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The colour red was my first initial colour choice. Despite this,  I feel that the colour is too familiar and it is associated with too many popular tabloids. I am aware that my newspaper is a local tabloid newspaper, however, I don't want the associations that tabloids have to be associated with my newspaper. In addition to this, I wanted to go against the conventions of a tabloid pick a colour that is not affiliated with tabloids.

I started to explore all possible colours for my masthead. I came across the colour blue (web colour- 0066dd). At first I really liked the colour but after continuously looking at it, I thought that it was too bright.







I then across a green ( web colour-006633) I really liked. It wasn't too bright and it wasn't too dark, I thought it was perfect. I also liked how it was vibrant and youthful. Nonetheless, after trying this colour out as the main colour for my masthead, didn't like how it looked. It started to look more like a magazine masthead rather than a newspaper masthead. So I then decided to have my masthead in black with a green outline. I chose to have a green utline of my text as a way to make the black stand out. Also, I wanted to my masthead to be different as not that many newspapers have a different colour outline on their masthead.


I eventually chose the colour black as the main colour for my masthead because I thought it was simple, basic and bold. Although black is usually a colour used by broadsheets, I wanted to go against the codes and conventions of tabloids and adopt an element of broadsheet conventions.