This was my first intial idea where I was had already decided what the name of my newspaper would be. Initially I started off wanting to name my newspaper 'Royal Blackheath Voices' however after my visit to the Engine Group Trip an advertising represantative of that company was able to give me constructive criticism where he asked why I included the use of the word 'Royal'. My response to that was that since the Olympics the Greenwich Borough had been upgraded to the Royal Borough of Greenwich. With Blackheath being in the Greenwich Borough, I felt that the use of the word Royal would imply high class and, that it related to the social class of the area that my newspaper will be based on.
This was my second initial idea. Despite the feedback of the use of the word 'Royal' I decided to to still keep it as part of the name of my newspaper. I initally started with the idea of having my poster in a portrait formart but I then decided that it would look better landscape.
In the end, I decided to take away the word 'Royal'. This was because, people gave me feedback on my poster ideas and they all thought that the word 'Royal' suggested high class and didnt seem fit for my target audience. So I removed the word and came to the conclusion that 'Blackheath Voices' was a better name.
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