Primary Research

For my primary research I decided to create a questionnaire which included both open and closed questions. The reason for this was to establish what my target audience would want to see in a local newspaper and most importantly whether they would even read a local newspaper. My questionnaire was distributed to 20 teenagers within the age range of my target audience of 16-19 year olds.

NEWSPAPER QUESTIONAIRE

1.      How do you access the news?

 

2.      Do you enjoy reading a newspaper?

 

3.      What is your favourite newspaper?

 

4.      On average, how many times would you say you read a newspaper?

 

5.      What interests you in a newspaper?

 

      6.  What else would you like to see in a newspaper?

 

7.      Do you feel informed about your community through your local paper?

8.      What would attract you to read your local newspaper?

(Please consider layout when answering this question)

 

9. What would make you read your local newspaper?

  

           10. Would you read your local newspaper?  If not, please state why.