Engine Group Trip

Before the end of the term our Media class got a chance to visit the Engine Group, in Central London which is a creative communications company offering marketing services. This trip was a chance for us to see how the company offers different media services to companies such as Sky, BMW and many more. We also got a chance to get an exclusive viewing of the latest BMW car advertisement. We learnt about how they created it, what thoughts went into creating it and also how to apply these points when creating our own posters.

This was the room we worked in the whole day. In this room we worked on our posters, got a chance to pitch our poster ideas and gave each other  feedback on what we liked and disliked. For those that were creating TV adverts, they got a chance to view some of the adverts that the company had worked on and get some advice on how to make an advert appeal to their targeted audience.

This was the entrance of the building, which we felt was very eye-catching, bright and artistic. I liked how it was creative and appealing and very welcoming. The building also had some of the posters that the company had worked on, on display. For instance in the lifts there was the Katy Perry GHD poster, which I thought was a great idea as I was able to see some of the stuff the company had worked on.