Codes and Conventions of Radio Adverts

Codes and Conventions of Radio Adverts

 Average length approximately 40 seconds
When creating my radio advert, I will definitely consider the length of my advert. Most radio adverts play for 40 seconds. Longer radio adverts lose the attention of the listener or cause them to change stations. As I don’t want to lose listeners, I will definitely be creating a 40 second advert.

Narration in the form of voiceover
My voiceover will feature someone talking about the newspaper. When thinking about the voiceover I adapted the 5W's concept of ; Who, What, When, Where and Why.
Who -   This is where I hope to incorporate my slogan, 'A newspaper by the youth for the youth.' Hopefully my slogan will sum who my newspaper is aimed at and the people behind it.
What - The slogan also helps to serve the purpose of establishing what my newspaper is about. However, I also want to include some mentions of things that will feature in my newspaper.
When - I want to feature when my newspaper will be published in my advert so that people are aware of when to get it.
Where - I hope to establish that my newspaper will be centred around the Blackheath area and will only be distributed in that area too.
Why - At the beginning of my advert I aim to pose a question to the potential listeners. This question will be based around the idea of wether teenagers feel heard or feel as if they have a voice. The answer to the question will act as the 'Why' to why I have decided to create a local teenage newspaper.

Music
I aim to use a music bed where it will serve as a jingle for my advert. This won’t be heard throughout the whole advert but maybe towards the end of the advert. My music bed will be an instrumental where no vocals will be heard as this still allows for a voice to be spoken over.