As I was unable to find samples of newspaper radio adverts, I have decided to analyse any radio adverts that I could find on YouTube.
Snickers Radio Advert
http://www.youtube.com/watch?v=N1CRJAySsqA
Advert: This advert is used to advertise a chocolate bar, Snickers.
It is based on a conversation between Mr. T and a man who is making an enquiry about how to set up a kitchen unit.
Aim: The aim of the advert is to persuade men to buy Snickers. The advert clearly states its supposed target audience who are men. This is evident through their catchphrase, "Get some nuts." The humour in the phrase is ironic as it relates to both men’s genitals and the chocolate itself as it has nuts in it.
Length: The commercial is 31 seconds in length. This is because it has to be short, snappy and attention grabbing.
Tone: The advert started with a low, calm tone. From 00:15 seconds Mr. T's tone gradually became more aggressive and loud making what he was saying more effective.
Effectiveness: I believe that this advert is effective as it relies on humour to draw in listeners. In addition to this the idea of using a well known celebrity allows listeners to familiarise themselves with who is speaking. The advert begins with humour in the first 15 seconds from then on we are told about the chocolate itself and can establish that it has nuts in it. Therefore, as a listener, I was aware about what the advert was about, who it is aimed at and most importantly what it will do for that customer and because I could identify these three most important things, I believe the idea was successful in advertising its product and grabbing the attention of listeners.
http://www.youtube.com/watch?v=RLvBRCyNHJs
Advert: This advert is advertising the supermarket 'Tesco'. It revolves around a man listing the many items that have deducted in price.
Aim: The aim is to get people to come and shop at Tesco. The use of the listing method allows listeners to believe that there are so many items that have bed reduced in price. It allows listeners to believe that this is a bargain and also you can get a lot of your groceries at small price.
Length: This advert is also 31 seconds in length. I think this also done to make it short and snappy.
Tone: The tone of the man's voice begins calm and when he begins to list the groceries available he's tone takes a dramatic change and becomes quite fast paced. When the woman begins speaking over the man she brings the mood and tone of the advert back to normality and her tone is also calm like the man at the beginning.
Effectiveness: Personally I don’t believe that this advert is not as effective as the Snickers advert. This is because the advert was very basic and simple it does not feature any elements of humour or comedy and there is really nothing that draws me into wanting to listen more. Despite this the idea of listing the many items available at affordable prices makes me want to go Tesco. Therefore in some ways the advert was effective in making me want to go to Tesco and shop but it lacked in grabbing my attention and being different.
Pizza Hut Radio Advert
http://www.youtube.com/watch?v=JADOO8FIG-s
Advert: This advert is used to advertise the restaurant 'Pizza Hut'. It is centred around a young boy who calls out all his family members to eat.
Aim: The aim of the advert is to persuade people to come and eat at Pizza Hut. The same technique used in the 'Tesco' advert can be similarly heard in this advert. This is where the little boy names all of his family members, creating the idea that all these people are able to eat well at an affordable price.
Length: This advert is 30 seconds long. This is also to make the advert short and snappy.
Tone: The tone of the advert is quite sweet and sincere at the beginning. Then half way through a man with a more calm tone takes over.
Effectiveness: Out of all three adverts, this is my favourite and I personally believe is the most effective. This is because the use of the little boy's voice automatically draws me in and makes me want to listen more. It’s also the only advert I have analysed that has music bed in the background which we hear half way through the advert when the man begins to share details about pizza hut. The use of the music bed also helps to contribute to the scenery that is being portrayed of the family eating out.
No comments:
Post a Comment