Wednesday, 20 March 2013
Sunday, 17 March 2013
Script: Radio Advert
At first the audience can hear continuous whispers of the name of the newspaper, ‘Blackheath Voices’. This is repeated for about four seconds at the start of the advert. I chose to begin my advert in this way as a way to grab the audience’s attention. Also I chose to have continuous whispers as a way to get people to remember the name of my newspaper.
Then a woman states:
“Is that annoying you?” I decided to use a rhetorical question as a way of engaging with the audience and hopefully getting them to want to listen to the rest of the advert.
There is a pause and as she smirks. I wanted the audience to hear the smirk as a way of using sarcasm to get the audience intrigued by why she is being sarcastic.
Then she carries on and says, “Well here’s a solution for you.”
“Why not subscribe to get the brand new local paper, Blackheath Voices, written by the youth for the youth.”
“Finally giving the youth a voice.”
“And that noise (there is a pause for three seconds as we hear the whispers we first heard at the beginning) will stop when you subscribe.” The idea of hearing the whispers again is a way to annoy the audience and to get them feeling as though that noise will continue being played unless they go and subscribe for the newspaper.
Analysis of Radio Adverts
Analysis of Radio Adverts
As I was unable to find samples of newspaper radio adverts, I have decided to analyse any radio adverts that I could find on YouTube.
Snickers Radio Advert
http://www.youtube.com/watch?v=N1CRJAySsqA
Advert: This advert is used to advertise a chocolate bar, Snickers.
It is based on a conversation between Mr. T and a man who is making an enquiry about how to set up a kitchen unit.
Aim: The aim of the advert is to persuade men to buy Snickers. The advert clearly states its supposed target audience who are men. This is evident through their catchphrase, "Get some nuts." The humour in the phrase is ironic as it relates to both men’s genitals and the chocolate itself as it has nuts in it.
Length: The commercial is 31 seconds in length. This is because it has to be short, snappy and attention grabbing.
Tone: The advert started with a low, calm tone. From 00:15 seconds Mr. T's tone gradually became more aggressive and loud making what he was saying more effective.
Effectiveness: I believe that this advert is effective as it relies on humour to draw in listeners. In addition to this the idea of using a well known celebrity allows listeners to familiarise themselves with who is speaking. The advert begins with humour in the first 15 seconds from then on we are told about the chocolate itself and can establish that it has nuts in it. Therefore, as a listener, I was aware about what the advert was about, who it is aimed at and most importantly what it will do for that customer and because I could identify these three most important things, I believe the idea was successful in advertising its product and grabbing the attention of listeners.
Tesco Radio Advert
http://www.youtube.com/watch?v=RLvBRCyNHJs
Advert: This advert is advertising the supermarket 'Tesco'. It revolves around a man listing the many items that have deducted in price.
Aim: The aim is to get people to come and shop at Tesco. The use of the listing method allows listeners to believe that there are so many items that have bed reduced in price. It allows listeners to believe that this is a bargain and also you can get a lot of your groceries at small price.
Length: This advert is also 31 seconds in length. I think this also done to make it short and snappy.
Tone: The tone of the man's voice begins calm and when he begins to list the groceries available he's tone takes a dramatic change and becomes quite fast paced. When the woman begins speaking over the man she brings the mood and tone of the advert back to normality and her tone is also calm like the man at the beginning.
Effectiveness: Personally I don’t believe that this advert is not as effective as the Snickers advert. This is because the advert was very basic and simple it does not feature any elements of humour or comedy and there is really nothing that draws me into wanting to listen more. Despite this the idea of listing the many items available at affordable prices makes me want to go Tesco. Therefore in some ways the advert was effective in making me want to go to Tesco and shop but it lacked in grabbing my attention and being different.
Pizza Hut Radio Advert
http://www.youtube.com/watch?v=JADOO8FIG-s
Advert: This advert is used to advertise the restaurant 'Pizza Hut'. It is centred around a young boy who calls out all his family members to eat.
Aim: The aim of the advert is to persuade people to come and eat at Pizza Hut. The same technique used in the 'Tesco' advert can be similarly heard in this advert. This is where the little boy names all of his family members, creating the idea that all these people are able to eat well at an affordable price.
Length: This advert is 30 seconds long. This is also to make the advert short and snappy.
Tone: The tone of the advert is quite sweet and sincere at the beginning. Then half way through a man with a more calm tone takes over.
Effectiveness: Out of all three adverts, this is my favourite and I personally believe is the most effective. This is because the use of the little boy's voice automatically draws me in and makes me want to listen more. It’s also the only advert I have analysed that has music bed in the background which we hear half way through the advert when the man begins to share details about pizza hut. The use of the music bed also helps to contribute to the scenery that is being portrayed of the family eating out.
As I was unable to find samples of newspaper radio adverts, I have decided to analyse any radio adverts that I could find on YouTube.
Snickers Radio Advert
http://www.youtube.com/watch?v=N1CRJAySsqA
Advert: This advert is used to advertise a chocolate bar, Snickers.
It is based on a conversation between Mr. T and a man who is making an enquiry about how to set up a kitchen unit.
Aim: The aim of the advert is to persuade men to buy Snickers. The advert clearly states its supposed target audience who are men. This is evident through their catchphrase, "Get some nuts." The humour in the phrase is ironic as it relates to both men’s genitals and the chocolate itself as it has nuts in it.
Length: The commercial is 31 seconds in length. This is because it has to be short, snappy and attention grabbing.
Tone: The advert started with a low, calm tone. From 00:15 seconds Mr. T's tone gradually became more aggressive and loud making what he was saying more effective.
Effectiveness: I believe that this advert is effective as it relies on humour to draw in listeners. In addition to this the idea of using a well known celebrity allows listeners to familiarise themselves with who is speaking. The advert begins with humour in the first 15 seconds from then on we are told about the chocolate itself and can establish that it has nuts in it. Therefore, as a listener, I was aware about what the advert was about, who it is aimed at and most importantly what it will do for that customer and because I could identify these three most important things, I believe the idea was successful in advertising its product and grabbing the attention of listeners.
http://www.youtube.com/watch?v=RLvBRCyNHJs
Advert: This advert is advertising the supermarket 'Tesco'. It revolves around a man listing the many items that have deducted in price.
Aim: The aim is to get people to come and shop at Tesco. The use of the listing method allows listeners to believe that there are so many items that have bed reduced in price. It allows listeners to believe that this is a bargain and also you can get a lot of your groceries at small price.
Length: This advert is also 31 seconds in length. I think this also done to make it short and snappy.
Tone: The tone of the man's voice begins calm and when he begins to list the groceries available he's tone takes a dramatic change and becomes quite fast paced. When the woman begins speaking over the man she brings the mood and tone of the advert back to normality and her tone is also calm like the man at the beginning.
Effectiveness: Personally I don’t believe that this advert is not as effective as the Snickers advert. This is because the advert was very basic and simple it does not feature any elements of humour or comedy and there is really nothing that draws me into wanting to listen more. Despite this the idea of listing the many items available at affordable prices makes me want to go Tesco. Therefore in some ways the advert was effective in making me want to go to Tesco and shop but it lacked in grabbing my attention and being different.
Pizza Hut Radio Advert
http://www.youtube.com/watch?v=JADOO8FIG-s
Advert: This advert is used to advertise the restaurant 'Pizza Hut'. It is centred around a young boy who calls out all his family members to eat.
Aim: The aim of the advert is to persuade people to come and eat at Pizza Hut. The same technique used in the 'Tesco' advert can be similarly heard in this advert. This is where the little boy names all of his family members, creating the idea that all these people are able to eat well at an affordable price.
Length: This advert is 30 seconds long. This is also to make the advert short and snappy.
Tone: The tone of the advert is quite sweet and sincere at the beginning. Then half way through a man with a more calm tone takes over.
Effectiveness: Out of all three adverts, this is my favourite and I personally believe is the most effective. This is because the use of the little boy's voice automatically draws me in and makes me want to listen more. It’s also the only advert I have analysed that has music bed in the background which we hear half way through the advert when the man begins to share details about pizza hut. The use of the music bed also helps to contribute to the scenery that is being portrayed of the family eating out.
Codes and Conventions of Radio Adverts
Codes and Conventions of Radio Adverts
Average length approximately 40 seconds
When creating my radio advert, I will definitely consider the length of my advert. Most radio adverts play for 40 seconds. Longer radio adverts lose the attention of the listener or cause them to change stations. As I don’t want to lose listeners, I will definitely be creating a 40 second advert.
Narration in the form of voiceover
My voiceover will feature someone talking about the newspaper. When thinking about the voiceover I adapted the 5W's concept of ; Who, What, When, Where and Why.
Who - This is where I hope to incorporate my slogan, 'A newspaper by the youth for the youth.' Hopefully my slogan will sum who my newspaper is aimed at and the people behind it.
What - The slogan also helps to serve the purpose of establishing what my newspaper is about. However, I also want to include some mentions of things that will feature in my newspaper.
When - I want to feature when my newspaper will be published in my advert so that people are aware of when to get it.
Where - I hope to establish that my newspaper will be centred around the Blackheath area and will only be distributed in that area too.
Why - At the beginning of my advert I aim to pose a question to the potential listeners. This question will be based around the idea of wether teenagers feel heard or feel as if they have a voice. The answer to the question will act as the 'Why' to why I have decided to create a local teenage newspaper.
Music
I aim to use a music bed where it will serve as a jingle for my advert. This won’t be heard throughout the whole advert but maybe towards the end of the advert. My music bed will be an instrumental where no vocals will be heard as this still allows for a voice to be spoken over.
Average length approximately 40 seconds
When creating my radio advert, I will definitely consider the length of my advert. Most radio adverts play for 40 seconds. Longer radio adverts lose the attention of the listener or cause them to change stations. As I don’t want to lose listeners, I will definitely be creating a 40 second advert.
Narration in the form of voiceover
My voiceover will feature someone talking about the newspaper. When thinking about the voiceover I adapted the 5W's concept of ; Who, What, When, Where and Why.
Who - This is where I hope to incorporate my slogan, 'A newspaper by the youth for the youth.' Hopefully my slogan will sum who my newspaper is aimed at and the people behind it.
What - The slogan also helps to serve the purpose of establishing what my newspaper is about. However, I also want to include some mentions of things that will feature in my newspaper.
When - I want to feature when my newspaper will be published in my advert so that people are aware of when to get it.
Where - I hope to establish that my newspaper will be centred around the Blackheath area and will only be distributed in that area too.
Why - At the beginning of my advert I aim to pose a question to the potential listeners. This question will be based around the idea of wether teenagers feel heard or feel as if they have a voice. The answer to the question will act as the 'Why' to why I have decided to create a local teenage newspaper.
Music
I aim to use a music bed where it will serve as a jingle for my advert. This won’t be heard throughout the whole advert but maybe towards the end of the advert. My music bed will be an instrumental where no vocals will be heard as this still allows for a voice to be spoken over.
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