Saturday, 11 May 2013
Evaluation - Question 3
What have you learned from your audience feedback?
In order to answer this question I decided to ask teenagers that were aged 16-19 years old as that the age boundary for my target audience. I asked them what they like and disliked about my newspaper and both ancillary tasks. By asking these two questions allowed me to know what I did well and what I could have done better. Below are some the profiles of the people that gave me feedback and the links to hear their feedback and also what I have learned from their feedback.
Name: Hannah
Age: 16
Student
https://www.youtube.com/watch?v=K7zqgf_-QYs&edit=vd
Name : Ebenezer
Age: 19
Student
http://www.youtube.com/watch?edit=vd&v=3zny047jfxs
Name: Blanche
Age: 19
Student
http://www.youtube.com/watch?v=5SBoPsxEf0c
Name: Martin
Age: 18
Student
http://www.youtube.com/watch?v=Ttsc_Lvtu_A&list=HL1368314808
In order to answer this question I decided to ask teenagers that were aged 16-19 years old as that the age boundary for my target audience. I asked them what they like and disliked about my newspaper and both ancillary tasks. By asking these two questions allowed me to know what I did well and what I could have done better. Below are some the profiles of the people that gave me feedback and the links to hear their feedback and also what I have learned from their feedback.
Name: Hannah
Age: 16
Student
https://www.youtube.com/watch?v=K7zqgf_-QYs&edit=vd
Name : Ebenezer
Age: 19
Student
http://www.youtube.com/watch?edit=vd&v=3zny047jfxs
Name: Blanche
Age: 19
Student
http://www.youtube.com/watch?v=5SBoPsxEf0c
Name: Martin
Age: 18
Student
http://www.youtube.com/watch?v=Ttsc_Lvtu_A&list=HL1368314808
Friday, 10 May 2013
Thursday, 9 May 2013
Wednesday, 8 May 2013
Creating The Inside of my Newspaper
For the second page of my newspaper I wanted to have an interview format. My
inspiration came from a section in the 'Metro'. The page has a question and
answer style and also a picture of the celebrity they have interviewed. It also
features an advert.I plan to use this idea for my second page, this is because I had to incorporate an element of informality and fun as my front page could be deemed as too serious.
For my interview I asked a student at Blackheath Bluecoat School who also plays for the Blackheath Rugby Team to feature in my newspaper. The survey that I did initially as a way to find out what teenagers liked to read in newspapers showed that, a majority of teenagers enjoyed reading about sports and would also like to see more of sports in a newspaper. Therefore I decided to include a sports section in my newspaper as a way in which to attract readers.
In order to create my second page, I actually interviewed Neil Graham, the rugby player and wrote out what he said. Not everything he said I used in my article as I felt that it was irrelevant.
Thursday, 2 May 2013
Wednesday, 1 May 2013
My Newspaper
This was initially the first newspaper I created. I then decided to show a few people what I created in order to receive feedback. I asked an 18 year old student Keana Mullings-Brown and she stated that, "I like your newspaper; however you have repeated a whole column." I myself did not notice that I had done so, and used this feedback and was able to correct the error I had made.
I then asked a 16 year old boy Thomas Cannings who said, “I don’t know why that bottom right picture is there as there is no caption to explain its relevance.” I had forgotten to include a caption explaining why I had put that picture there and decided to include one when creating my final edited paper.
The third person that gave me feedback was a 19 year old student, Jolene Lukeba, who stated that, “Your newspaper does not have the price this means that my newspaper is free. I then chose to include ‘FREE’ at the top of my newspaper. As I had decided to make newspaper free.
Creating My Newspaper: Columns
Columns
The first thing I did when creating my newspaper was calculate the width and height of an A3 size paper. Luckily I used adobe illustrator which automatically showed me both values with the width being at 297 millimeters and the height at 420 millimetres. I then divided the width by 5 to equal 59.4 millimetres. The reason for dividing the width by 5 is because I wanted five columns on the front page of my newspaper. This meant that each column had to be 59.4 millimetres in width.
I then had to decide calculate my gap difference from one column to another. I initially decided on a centimetre gap but then realised that the gap was too wide. After continuously trying out different numbers, I decided on a 3 millimetre gap which meant that the width of my columns had now changed to 53.4 millimetres.
Although the use of five columns is usually used in broadsheets, and tabloids use four, I wanted to go against the codes and conventions of a tabloid.
Broadsheets have five columns because they usually have more information on their front page in comparison to a broadsheet. I did not want to continue my main story on the front page so therefore I wanted to ensure that I had enough columns to feature the whole main story.
The first thing I did when creating my newspaper was calculate the width and height of an A3 size paper. Luckily I used adobe illustrator which automatically showed me both values with the width being at 297 millimeters and the height at 420 millimetres. I then divided the width by 5 to equal 59.4 millimetres. The reason for dividing the width by 5 is because I wanted five columns on the front page of my newspaper. This meant that each column had to be 59.4 millimetres in width.
I then had to decide calculate my gap difference from one column to another. I initially decided on a centimetre gap but then realised that the gap was too wide. After continuously trying out different numbers, I decided on a 3 millimetre gap which meant that the width of my columns had now changed to 53.4 millimetres.
Broadsheets have five columns because they usually have more information on their front page in comparison to a broadsheet. I did not want to continue my main story on the front page so therefore I wanted to ensure that I had enough columns to feature the whole main story.
Creating my Newspaper: Colour
Colour
In order to decide the colour of my font I analysed both broadsheets and tabloid newspapers. I came to the conclusion that black is often used in broadsheets and red is usually seen on tabloids. However I noticed that 'The Independent' which is a broadsheet, goes against the stereotypical conventions of broadsheet. This can be seen through the way in which it uses red as the main colour for their masthead. Red is usually seen on newspapers such as 'The Daily Mirror' and 'The Sun'.
VS.
The colour red was my first initial colour choice. Despite this, I feel that the colour is too familiar and it is associated with too many popular tabloids. I am aware that my newspaper is a local tabloid newspaper, however, I don't want the associations that tabloids have to be associated with my newspaper. In addition to this, I wanted to go against the conventions of a tabloid pick a colour that is not affiliated with tabloids.
I started to explore all possible colours for my masthead. I came across the colour blue (web colour- 0066dd). At first I really liked the colour but after continuously looking at it, I thought that it was too bright.
I then across a green ( web colour-006633) I really liked. It wasn't too bright and it wasn't too dark, I thought it was perfect. I also liked how it was vibrant and youthful. Nonetheless, after trying this colour out as the main colour for my masthead, didn't like how it looked. It started to look more like a magazine masthead rather than a newspaper masthead. So I then decided to have my masthead in black with a green outline. I chose to have a green utline of my text as a way to make the black stand out. Also, I wanted to my masthead to be different as not that many newspapers have a different colour outline on their masthead.
I eventually chose the colour black as the main colour for my masthead because I thought it was simple, basic and bold. Although black is usually a colour used by broadsheets, I wanted to go against the codes and conventions of tabloids and adopt an element of broadsheet conventions.
In order to decide the colour of my font I analysed both broadsheets and tabloid newspapers. I came to the conclusion that black is often used in broadsheets and red is usually seen on tabloids. However I noticed that 'The Independent' which is a broadsheet, goes against the stereotypical conventions of broadsheet. This can be seen through the way in which it uses red as the main colour for their masthead. Red is usually seen on newspapers such as 'The Daily Mirror' and 'The Sun'.
VS.
The colour red was my first initial colour choice. Despite this, I feel that the colour is too familiar and it is associated with too many popular tabloids. I am aware that my newspaper is a local tabloid newspaper, however, I don't want the associations that tabloids have to be associated with my newspaper. In addition to this, I wanted to go against the conventions of a tabloid pick a colour that is not affiliated with tabloids.
I started to explore all possible colours for my masthead. I came across the colour blue (web colour- 0066dd). At first I really liked the colour but after continuously looking at it, I thought that it was too bright.
I then across a green ( web colour-006633) I really liked. It wasn't too bright and it wasn't too dark, I thought it was perfect. I also liked how it was vibrant and youthful. Nonetheless, after trying this colour out as the main colour for my masthead, didn't like how it looked. It started to look more like a magazine masthead rather than a newspaper masthead. So I then decided to have my masthead in black with a green outline. I chose to have a green utline of my text as a way to make the black stand out. Also, I wanted to my masthead to be different as not that many newspapers have a different colour outline on their masthead.
I eventually chose the colour black as the main colour for my masthead because I thought it was simple, basic and bold. Although black is usually a colour used by broadsheets, I wanted to go against the codes and conventions of tabloids and adopt an element of broadsheet conventions.
Creating My Newspaper: Font
Font
In order to create a successful newspaper I wanted to ensure that everything on my newspaper reflected my target audience. This included my font. I explored different fonts and my first choice was the font 'Broadway'. I liked how the font wasn't typical of font used in a newspaper. I also thought that it was simple but bold. However I was given feedback on my choice of font and they stated that the font is usually associated with theatre work.
I then decided to explore more fonts and across the commonly used 'Times New Roman'. I really liked this font as I thought it was simple and also common. Having said that, I don't like the fact that it used numerously for different things. It also doesn't stand out as being different from other newspapers.
I explored more fonts and even had a look at a website, http://www.dafont.com . I made a table of the fonts that I liked and disliked and eventually this allowed me to narrow down what I wanted my font to look like. I wanted my font to be big, bold and to have a youthful vibe. I then found the font 'Wanted MS4'. This font reminded me of font used in America at sporting games and on sporting attire. I decided that this would be the font I would use for my newspaper.
In order to create a successful newspaper I wanted to ensure that everything on my newspaper reflected my target audience. This included my font. I explored different fonts and my first choice was the font 'Broadway'. I liked how the font wasn't typical of font used in a newspaper. I also thought that it was simple but bold. However I was given feedback on my choice of font and they stated that the font is usually associated with theatre work. 
I then decided to explore more fonts and across the commonly used 'Times New Roman'. I really liked this font as I thought it was simple and also common. Having said that, I don't like the fact that it used numerously for different things. It also doesn't stand out as being different from other newspapers.
I explored more fonts and even had a look at a website, http://www.dafont.com . I made a table of the fonts that I liked and disliked and eventually this allowed me to narrow down what I wanted my font to look like. I wanted my font to be big, bold and to have a youthful vibe. I then found the font 'Wanted MS4'. This font reminded me of font used in America at sporting games and on sporting attire. I decided that this would be the font I would use for my newspaper. Friday, 26 April 2013
Thursday, 18 April 2013
Creating My Poster
Thursday, 11 April 2013
Poster
I initially started
off with this being my final poster design however, after numerous feedback,
everyone stated that it was far too boring and simple. So I decided to recreate
my poster.
Wednesday, 20 March 2013
Sunday, 17 March 2013
Script: Radio Advert
At first the audience can hear continuous whispers of the name of the newspaper, ‘Blackheath Voices’. This is repeated for about four seconds at the start of the advert. I chose to begin my advert in this way as a way to grab the audience’s attention. Also I chose to have continuous whispers as a way to get people to remember the name of my newspaper.
Then a woman states:
“Is that annoying you?” I decided to use a rhetorical question as a way of engaging with the audience and hopefully getting them to want to listen to the rest of the advert.
There is a pause and as she smirks. I wanted the audience to hear the smirk as a way of using sarcasm to get the audience intrigued by why she is being sarcastic.
Then she carries on and says, “Well here’s a solution for you.”
“Why not subscribe to get the brand new local paper, Blackheath Voices, written by the youth for the youth.”
“Finally giving the youth a voice.”
“And that noise (there is a pause for three seconds as we hear the whispers we first heard at the beginning) will stop when you subscribe.” The idea of hearing the whispers again is a way to annoy the audience and to get them feeling as though that noise will continue being played unless they go and subscribe for the newspaper.
Analysis of Radio Adverts
Analysis of Radio Adverts
As I was unable to find samples of newspaper radio adverts, I have decided to analyse any radio adverts that I could find on YouTube.
Snickers Radio Advert
http://www.youtube.com/watch?v=N1CRJAySsqA
Advert: This advert is used to advertise a chocolate bar, Snickers.
It is based on a conversation between Mr. T and a man who is making an enquiry about how to set up a kitchen unit.
Aim: The aim of the advert is to persuade men to buy Snickers. The advert clearly states its supposed target audience who are men. This is evident through their catchphrase, "Get some nuts." The humour in the phrase is ironic as it relates to both men’s genitals and the chocolate itself as it has nuts in it.
Length: The commercial is 31 seconds in length. This is because it has to be short, snappy and attention grabbing.
Tone: The advert started with a low, calm tone. From 00:15 seconds Mr. T's tone gradually became more aggressive and loud making what he was saying more effective.
Effectiveness: I believe that this advert is effective as it relies on humour to draw in listeners. In addition to this the idea of using a well known celebrity allows listeners to familiarise themselves with who is speaking. The advert begins with humour in the first 15 seconds from then on we are told about the chocolate itself and can establish that it has nuts in it. Therefore, as a listener, I was aware about what the advert was about, who it is aimed at and most importantly what it will do for that customer and because I could identify these three most important things, I believe the idea was successful in advertising its product and grabbing the attention of listeners.
Tesco Radio Advert
http://www.youtube.com/watch?v=RLvBRCyNHJs
Advert: This advert is advertising the supermarket 'Tesco'. It revolves around a man listing the many items that have deducted in price.
Aim: The aim is to get people to come and shop at Tesco. The use of the listing method allows listeners to believe that there are so many items that have bed reduced in price. It allows listeners to believe that this is a bargain and also you can get a lot of your groceries at small price.
Length: This advert is also 31 seconds in length. I think this also done to make it short and snappy.
Tone: The tone of the man's voice begins calm and when he begins to list the groceries available he's tone takes a dramatic change and becomes quite fast paced. When the woman begins speaking over the man she brings the mood and tone of the advert back to normality and her tone is also calm like the man at the beginning.
Effectiveness: Personally I don’t believe that this advert is not as effective as the Snickers advert. This is because the advert was very basic and simple it does not feature any elements of humour or comedy and there is really nothing that draws me into wanting to listen more. Despite this the idea of listing the many items available at affordable prices makes me want to go Tesco. Therefore in some ways the advert was effective in making me want to go to Tesco and shop but it lacked in grabbing my attention and being different.
Pizza Hut Radio Advert
http://www.youtube.com/watch?v=JADOO8FIG-s
Advert: This advert is used to advertise the restaurant 'Pizza Hut'. It is centred around a young boy who calls out all his family members to eat.
Aim: The aim of the advert is to persuade people to come and eat at Pizza Hut. The same technique used in the 'Tesco' advert can be similarly heard in this advert. This is where the little boy names all of his family members, creating the idea that all these people are able to eat well at an affordable price.
Length: This advert is 30 seconds long. This is also to make the advert short and snappy.
Tone: The tone of the advert is quite sweet and sincere at the beginning. Then half way through a man with a more calm tone takes over.
Effectiveness: Out of all three adverts, this is my favourite and I personally believe is the most effective. This is because the use of the little boy's voice automatically draws me in and makes me want to listen more. It’s also the only advert I have analysed that has music bed in the background which we hear half way through the advert when the man begins to share details about pizza hut. The use of the music bed also helps to contribute to the scenery that is being portrayed of the family eating out.
As I was unable to find samples of newspaper radio adverts, I have decided to analyse any radio adverts that I could find on YouTube.
Snickers Radio Advert
http://www.youtube.com/watch?v=N1CRJAySsqA
Advert: This advert is used to advertise a chocolate bar, Snickers.
It is based on a conversation between Mr. T and a man who is making an enquiry about how to set up a kitchen unit.
Aim: The aim of the advert is to persuade men to buy Snickers. The advert clearly states its supposed target audience who are men. This is evident through their catchphrase, "Get some nuts." The humour in the phrase is ironic as it relates to both men’s genitals and the chocolate itself as it has nuts in it.
Length: The commercial is 31 seconds in length. This is because it has to be short, snappy and attention grabbing.
Tone: The advert started with a low, calm tone. From 00:15 seconds Mr. T's tone gradually became more aggressive and loud making what he was saying more effective.
Effectiveness: I believe that this advert is effective as it relies on humour to draw in listeners. In addition to this the idea of using a well known celebrity allows listeners to familiarise themselves with who is speaking. The advert begins with humour in the first 15 seconds from then on we are told about the chocolate itself and can establish that it has nuts in it. Therefore, as a listener, I was aware about what the advert was about, who it is aimed at and most importantly what it will do for that customer and because I could identify these three most important things, I believe the idea was successful in advertising its product and grabbing the attention of listeners.
http://www.youtube.com/watch?v=RLvBRCyNHJs
Advert: This advert is advertising the supermarket 'Tesco'. It revolves around a man listing the many items that have deducted in price.
Aim: The aim is to get people to come and shop at Tesco. The use of the listing method allows listeners to believe that there are so many items that have bed reduced in price. It allows listeners to believe that this is a bargain and also you can get a lot of your groceries at small price.
Length: This advert is also 31 seconds in length. I think this also done to make it short and snappy.
Tone: The tone of the man's voice begins calm and when he begins to list the groceries available he's tone takes a dramatic change and becomes quite fast paced. When the woman begins speaking over the man she brings the mood and tone of the advert back to normality and her tone is also calm like the man at the beginning.
Effectiveness: Personally I don’t believe that this advert is not as effective as the Snickers advert. This is because the advert was very basic and simple it does not feature any elements of humour or comedy and there is really nothing that draws me into wanting to listen more. Despite this the idea of listing the many items available at affordable prices makes me want to go Tesco. Therefore in some ways the advert was effective in making me want to go to Tesco and shop but it lacked in grabbing my attention and being different.
Pizza Hut Radio Advert
http://www.youtube.com/watch?v=JADOO8FIG-s
Advert: This advert is used to advertise the restaurant 'Pizza Hut'. It is centred around a young boy who calls out all his family members to eat.
Aim: The aim of the advert is to persuade people to come and eat at Pizza Hut. The same technique used in the 'Tesco' advert can be similarly heard in this advert. This is where the little boy names all of his family members, creating the idea that all these people are able to eat well at an affordable price.
Length: This advert is 30 seconds long. This is also to make the advert short and snappy.
Tone: The tone of the advert is quite sweet and sincere at the beginning. Then half way through a man with a more calm tone takes over.
Effectiveness: Out of all three adverts, this is my favourite and I personally believe is the most effective. This is because the use of the little boy's voice automatically draws me in and makes me want to listen more. It’s also the only advert I have analysed that has music bed in the background which we hear half way through the advert when the man begins to share details about pizza hut. The use of the music bed also helps to contribute to the scenery that is being portrayed of the family eating out.
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