Engine Group Trip

Before the end of the term our Media class got a chance to visit the Engine Group, in Central London which is a creative communications company offering marketing services. This trip was a chance for us to see how the company offers different media services to companies such as Sky, BMW and many more. We also got a chance to get an exclusive viewing of the latest BMW car advertisement. We learnt about how they created it, what thoughts went into creating it and also how to apply these points when creating our own posters.

This was the room we worked in the whole day. In this room we worked on our posters, got a chance to pitch our poster ideas and gave each other  feedback on what we liked and disliked. For those that were creating TV adverts, they got a chance to view some of the adverts that the company had worked on and get some advice on how to make an advert appeal to their targeted audience.

This was the entrance of the building, which we felt was very eye-catching, bright and artistic. I liked how it was creative and appealing and very welcoming. The building also had some of the posters that the company had worked on, on display. For instance in the lifts there was the Katy Perry GHD poster, which I thought was a great idea as I was able to see some of the stuff the company had worked on.

Initial Ideas: Poster

This was my first intial idea where I was had already decided what the name of my newspaper would be. Initially I started off wanting to name my newspaper 'Royal Blackheath Voices' however after my visit to the Engine Group Trip an advertising represantative of that company was able to give me constructive criticism where he asked why I included the use of the word 'Royal'.  My response to that was that since the Olympics the Greenwich Borough had been upgraded to the Royal Borough of Greenwich. With Blackheath being in the Greenwich Borough, I felt that the use of the word Royal would imply high class and, that it related to the social class of the area that my newspaper will be based on.

This was my second initial idea. Despite the feedback of the use of the word 'Royal' I decided to to still keep it as part of the name of my newspaper. I initally started with the idea of having my poster in a portrait formart but I then decided that it would look better landscape.

In the end, I decided to take away the word 'Royal'. This was because, people gave me feedback on my poster ideas and they all thought that the word 'Royal' suggested high class and didnt seem fit for my target audience. So I removed the word and came to the conclusion that 'Blackheath Voices' was a better name.

Creative Brief - Poster

Analysis of a Poster

The Sun uses a receipt format for their poster. This receipt has on going list of all the content that will occur in the newspaper. A closer analysis of the list suggests that it was targeted at a male audience as the content is more suited for men than women. The simplicity of the poster makes it easy for their target audience to understand and it also highlights the two most important things that the newspaper company wants you to know about their company which is; one, the newspaper is affordable and cheap and two, your getting a lot of news through a bargain. The colours used also refer back to the company.The Sun are known for using red, black and white and this allows their readers to familiarise themselves with the company.

Advertisements

 For my newspaper I had to feature an advert as a way of  conforming to other real newspapers.

  I decided to use an advert that another media student created to feature in my newspaper.

 This is because I wanted to keep the element of a everything in my newspaper being created by the youth.

Picture Ideas For My Newspaper

Layout